What makes a good speaker program can't be discussed enough because it sounds easy to run a speaker program until you try to run a speaker program.
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Strategy, Planning, whatever you want to call it - if you're not prepared for all aspects of running a speaker program, you'll fail.
Trying to support a pharma client by using Excel spreadsheets and good intentions doesn't cut it anymore. To compete you need cutting edge technology.
The importance of technology to the success of Speaker Programs can't be overstated. If you don't have a robust technology solution you won't survive.
This blog post will touch on the PhRMA Code and the important tree top view it gives of what makes makes a good speaker program and what mistakes to...