While having technology is important, the question that you need to answer for yourself (and by extension your clients), is your technology mature?
To make sure that your agency (and your client) are getting the maximum ROI (Return on Investment) you need to have a fully integrated platform.
Speaker programs and similar meetings play an important part in the branding and product marketing mix for any pharmaceutical company and their representative agencies. They remain an effective way to communicate the complexity of new products or provide updates on appropriate treatment protocols, reaching multiple HCPs at a time and place convenient for them.
However, if an insufficient percentage of invitees actually attend these meetings, then they become an inefficient use of the rep’s time and company money. Historically, predicting meeting attendance has been a hit or miss effort, dependent largely on the estimation of experienced field reps based on their knowledge of the local area and its target groups.
With this information in hand, agency planners were