PharmaginConnect

COVID-19 has raised huge challenges for pharma marketers, it’s difficult to maintain relationships with HCPs when live interactions are not an option. This has driven a rapid acceleration in virtual meetings. However, there is still a great untapped opportunity to create true 360-degree communication between pharma reps, KOLs and HCPs.

 

WITH PHARMAGINCONNECT YOU CAN
TURN THIS CHALLENGE INTO AN OPPORTUNITY

Our complete new digital channel means you can go beyond just virtual meetings to a full digital engagement platform, improving the quality of  your HCP interactions, leveraging all your brand marketing investments, and improving your overall  ROI by dramatically expanding your HCP touchpoints.

GIVE HCPS WHAT THEY NEED, ALL IN ONE APP

    • All your content, in one place – search existing material and receive the latest updates
    • On-demand ‘Ask The Expert’ conversations with KOLs or MSLs – reach the person you need, immediately
    • Discuss content with peers – ask questions, provide answers or review the latest guidelines with fellow attendees or specialty peers
    • Manage your virtual and live meetings and expenses, on a single fully compliant app

LEVERAGE AND EXTEND YOUR STRATEGY

    • Go beyond virtual meetings – deliver content and engage HCPs in a wider, seamless conversation
    • Integrate all your existing marketing activity – deliver collateral, content, videos, webinars, microsites, apps all through a single channel
    • Secure 1:1 or group comms – meeting follow-ups, Q&A or ‘ad hoc’ conversations
    • Promote your upcoming programs or latest content to relevant HCPs in your specialty
    • See results of all your activity

Go from Virtual Meetings to Deeper HCP Relationships

Handle Meeting Logistics

Maintain all your speaker bureau meetings in one calendar, receive notifications and directions for upcoming meetings, automatically check-in and complete e-signature capture on site.

PhysicianView check in screenshot

Microtarget Content

Pharma companies can select specific groups of HCPs then share presentations, videos and other information before, during and after speaker meetings.  That way HCPs have an easily accessible source for the latest information on drugs and treatments in their specialty areas

PhysicianView presentation content screenshot

Chat with KOLs and other Attendees

HCPs can ask follow up questions to the speaker after a meeting, or reach out to peers in their specialty area in one-to-one or group conversation.

PhysicianView KOL chat screenshot

Provide Feedback to Pharma

Post-meeting surveys are automatically provided to HCP attendees, ensuring a high completion rate with fresh responses.  HCPs also have regular opportunities to participate in wider feedback surveys, and receive response summaries.

PhysicianView survey screenshot
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