The rapidly evolving nature of Pharmaceutical marketing creates a constant set of new challenges to overcome. But there’s a real opportunity, to unlock new revenue with sales rep 2.0. Paying much more attention to capturing data and tracking every...
Pharmaceutical marketing is maturing fast. Increased scrutiny like the Sunshine Act and other recent government action are forcing pharma companies to pay much more attention to capturing HCP interaction data and tracking every dollar spent. HCPs are increasingly busy,...