Most medcomm marketers agree, speaker programs are the go-to approach for launching new products. Content is critical of course, but with the added scrutiny on compliance and transparency, staying on top of program logistics and reporting is paramount....
If you’re a Medcomm agency, you know how critical data management can be to the compliance and success of your pharma client’s speaker program events. In this blog, we give you our top four data management technology requirements...
There is a growing list of reasons why Medcomm agencies are under more pressure than ever to deliver greater results for their pharma clients. At the same time, this offers a great opportunity – read on to hear...
The new year is fast approaching! While your teams are busy executing 2018 marketing programs, this is a critical time of the cycle to reevaluate your programs and make changes that will drive performance in 2019. Your competitors are...
Marketing in the Pharmaceutical industry is about so much more than just selling a drug. One of the biggest challenges facing the Pharmaceutical industry is educating HCPs about their products, and building an efficient, anonymized feedback framework that will...
The rapidly evolving nature of Pharmaceutical marketing creates a constant set of new challenges to overcome. But there’s a real opportunity, to unlock new revenue with sales rep 2.0. Paying much more attention to capturing data and tracking every...