Reporting and metrics are critical in managing speaker programs, not just to set goals and track HCP engagement, but also to drive improvements and help focus resources. How have your programs been performing? What can you expect from where...
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The new year is fast approaching! While your teams are busy executing 2018 marketing programs, this is a critical time of the cycle to reevaluate your programs and make changes that will drive performance in 2019. Your competitors are...
Over the past 20 years, the Pharma industry has driven a major shift to ensure that all marketing activities associated with promotion of drugs are tightly regulated. Not only does this include promotional materials but also all associated meetings,...
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