Pharma News for March 29, 2021

Along with the rest of the economy, the pharma industry took a significant hit when the pandemic started. The concern, internally, was how this was going to impact drug prescriptions. Would it be necessary to adjust money spent on marketing, up or down (print / TV / online), or was it going to be a lost year? As it turns out once people began going back to seeing their doctors in person, prescriptions rose back pre-pandemic rates. (Biopharmadive)

Pfizer, after rolling out the Covid-19 vaccine for adults, has announced that its vaccine for children ages 12 – 15 has proven to be 100% effective. (CNBC)

In an effort to get more people vaccinated, CVS is expanding the number of pharmacies that provide the Covid-19 vaccine to close to 2,000 in 44 states, Puerto Rico and Washington, D.C. The goal is to help the White House achieve the goal to have all eligible adults in the U.S. vaccinated by April 15, especially chronically underserved populations. (Forbes)

In a nod to the NCAA’s March Madness, Fiercepharma has set-up a bracket of 64 pharma campaigns and let people vote on the ads that they think are best. Voting for the Champion is still available if you want to take part. (Fiercepharma)