In today’s market, we see life sciences companies facing a new landscape, navigating the many dominating opinions from government officials and the public. It is increasingly difficult to make big profits on new drugs, so, for the first time...
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Client Success Story: Establishing Effective Speaker Program Management with Pharmagin We know the power of implementing Pharmagin as a complete solution platform to better serve pharma customers, but it’s a different story to see it played out in real...
Our 2019 educational campaign will include case studies and white papers that detail the pharma industry’s ongoing shift to focus on patient outcomes and improved healthcare provider relationships and how Pharmagin will revolutionize pharma marketing. First, our new video...
The new year is fast approaching! While your teams are busy executing 2018 marketing programs, this is a critical time of the cycle to reevaluate your programs and make changes that will drive performance in 2019. Your competitors are...
Pharmaceutical marketing is maturing fast. Increased scrutiny like the Sunshine Act and other recent government action are forcing pharma companies to pay much more attention to capturing HCP interaction data and tracking every dollar spent. HCPs are increasingly busy,...
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