The rapidly evolving nature of Pharmaceutical marketing creates a constant set of new challenges to overcome. But there’s a real opportunity, to unlock new revenue with sales rep 2.0. Paying much more attention to capturing data and tracking every...
Pharmaceutical marketing is maturing fast. Increased scrutiny like the Sunshine Act and other recent government action are forcing pharma companies to pay much more attention to capturing HCP interaction data and tracking every dollar spent. HCPs are increasingly busy,...
Continuing our blog series “Using Technology for Smarter Speaker Programs”, now we have part 6 – Smarter Speaker Program Reporting. Part 1 – Budgeting Part 2 – Selecting the Right Speaker Part 3 – Meeting Execution Part 4 –...
Continuing our blog series “Using Technology for Smarter Speaker Programs”, now we have part 5 – Capture Speaker Program Feedback. Part 1 – Budgeting Part 2 – Selecting the Right Speaker Part 3 – Meeting Execution Part 4 –...
Continuing our blog series “Using Technology for Smarter Speaker Programs”, now we have part 4 – Ensure Speaker Program Compliance. Part 1 – Budgeting Part 2 – Selecting the Right Speaker Part 3 – Meeting Execution Over the past...
Continuing our blog series “Using Technology for Smarter Speaker Programs”, now we have part 3 – Smarter Speaker Meeting Execution. Part 1 – Budgeting Part 2 – Selecting the Right Speaker While much of the work of Speaker Meeting...
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