Reporting and metrics are your keys to success in managing speaker programs, not just to set goals and track HCP engagement, but also to drive improvements and help focus resources. How have your programs been performing? What can you...
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The new year is fast approaching! While your teams are busy executing 2018 marketing programs, this is a critical time of the cycle to reevaluate your programs and make changes that will drive performance in 2019. Your competitors are...
Marketing in the Pharmaceutical industry is about so much more than just selling a drug. One of the biggest challenges facing the Pharmaceutical industry is educating HCPs about their products, and building an efficient, anonymized feedback framework that will...
The rapidly evolving nature of Pharmaceutical marketing creates a constant set of new challenges to overcome. But there’s a real opportunity, to unlock new revenue with sales rep 2.0. Paying much more attention to capturing data and tracking every...
Pharmaceutical marketing is maturing fast. Increased scrutiny like the Sunshine Act and other recent government action are forcing pharma companies to pay much more attention to capturing HCP interaction data and tracking every dollar spent. HCPs are increasingly busy,...
Continuing our blog series “Using Technology for Smarter Speaker Programs”, now we have part 6 – Smarter Speaker Program Reporting. Part 1 – Budgeting Part 2 – Selecting the Right Speaker Part 3 – Meeting Execution Part 4 –...
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