Pharmaceutical marketing is maturing fast. Increased scrutiny like the Sunshine Act and other recent government action are forcing pharma companies to pay much more attention to capturing HCP interaction data and tracking every dollar spent. HCPs are increasingly busy,...
Good Reporting is Critical for Compliance The last, but certainly not least important, aspect of organizing and completing speaker programs is the relatively new requirement of reporting meeting transactions to ensure that compliance within the Sunshine Act, ABPI and...
Feedback is Important, but Paper Doesn’t Cut it As sales people, we often focus on content, organization and compliance at Speaker Meetings. Rightly so, these are critical in determining the outcome. However, to ensure excellent performance and good attendance...
Over the past 20 years, the Pharma industry has driven a major shift to ensure that all marketing activities associated with promotion of drugs are tightly regulated. Not only does this include promotional materials but also all associated meetings,...
While much of the work of Speaker Meeting Programs goes on in the background prior to the actual event taking place, no one in attendance ever sees this side of the process. For all of the days and weeks...
The Importance of KOL Selection Food for thought… the whole concept of a ‘Speaker Meeting’ is that promotional activities and customer engagement are driven by the Speakers, specifically Key Opinion Leaders (KOL’s). The correct choice of speaker and topic...
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